Beautiful and luxurious the journals combine high-quality production with magnificent art. The highly crafted covers are embossed and foil stamped, complemented by the luxury binding and rose red end-papers. Notebooks come with practical features too: a pocket at the back for scraps and receipts; two ribbon markers to help keep track of more than just a to-do list and robust ivory text paper.

Tove Jansson was a Finnish-Swedish writer and artist who created the Moomin family and their friends. She first started painting Moomintrolls in 1935 and her last Moomin book was published in 1970; but her stories live on and continue to be adapted and enjoyed by many generations.